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Posts tagged summer fun
Beyond the Beach: Ipswich Sand Dollar Campaign

With the beginning of summer just around the corner, and Memorial Day Weekend marking the opening of Ipswich’s Crane Beach, director of ReCreation and Culture Kerrie Bates needed a new technique to introduce visitors and tourists from around the country to the varied and plentiful charms of the town of Ipswich. Bates explains that the idea for the Ipswich Sand Dollars was inspired by her research on guerilla marketing techniques as well as her own experiences of the beach. “The Ipswich shoreline is relatively flat and uninterrupted by rocks, but sand dollars do wash up quite often,” she notes. “I loved the idea of thinking of them as a currency or coin, but also as representative of the beauty of the beach."

Read more at Northshore Magazine.

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